How to Integrate the Facebook Pixel into your AlterClass School

Measure the effectiveness of your Facebook ad campaigns with the Meta Pixel

The Meta Pixel (formerly Facebook Pixel) is a piece of code you can integrate into your school that lets you measure, optimise and build audiences for your advertising campaigns.

By integrating the Meta Pixel into your AlterClass school, you can monitor visitors' activity on your school and measure the effectiveness of your ads to boost your sales.

Use this integration to:

• Learn more about your school traffic
• Measure conversions
• Optimize your ads and audiences

Add the Meta Pixel

Activating the Meta Pixel integration is relatively easy. Indeed, the only thing you need is your Pixel ID. Here's how it works.

1. Find your Pixel ID

If you don't have a Meta Pixel yet, start by creating one first. Then proceed with the following steps:

• Go to your Facebook Events Manager
• Click on Data Sources
• Select the Pixel you want to add to your school
• Copy the Pixel ID

2. Add the Meta Pixel to your AlterClass school

Go to your AlterClass instructor dashboard, click on Settings and open the Integrations tab. Find Meta Pixel in the integrations list, paste your Pixel ID in the corresponding input field, and click Update.

The Facebook Pixel will now get activated when someone visits your AlterClass school and will report the event in your Facebook Business account.

3. Track events

The Meta Pixel tracks page views by default. Let us know if there are any other events you like to track for your advertising campaigns.

Need help?

If you're stuck or need help integrating the Meta Pixel with your AlterClass school, feel free to reach out to us by using the live chat on this website or by email at contact@alterclass.io.